I have always been intrigued by the art and/or consumer science of festival flyer design. The festival flyer is not just a one-dimensional announcement simply announcing, “These bands are playing our music festival.” It is an important marketing tool to brand the festival experience and display artistic diversity across the festival lineup. As genres like ‘indie’ and ‘electro’ begin to fractal into chillwave, dubstep, and other made-up words, having a wide range of names that are strategically positioned on a flyer can change the entire consumer perception of a festival. Even if all of the wristbands are going to sell out no matter what.
One day we’ll look back at festival flyers like they are important historical artifacts that represent the intersection of music and culture. Just kidding--old flyers will just be forgotten .jpg files, chilling in internet eternity in the same digital graveyard as MySpace profiles. It is more important to analyze a new flyer when it is released in order to try to understand the current hierarchy of buzz.