When you watched Don Draper drop the needle on The Beatles’ “Tomorrow Never Knows” during Sunday night’s episode of Mad Men, was your immediate reaction, “Holy crap, how much did that cost to license?” You were not alone. As you may recall, when Conan’s band played “Lovely Rita” on air during the last days of his Tonight Show run, a lot of people assumed it was a calculated budget-hit middle-finger to NBC. According to Questlove, who knows some stuff about playing walk-on music for late-night talk shows, the price tag for that blip of Beatles would be $500,000. He turned out to be wrong in that particular instance, because NBC had a blanket license with Apple Corps that made usage cheaper. But, obviously, getting The Beatles is never cheap. So what kind of cash are we talking about? Satiating inside-baseball curiosity, ArtsBeat dug around and got the numbers for Mad Men’s Beatles placement: For that bit of sitar magic, the show doled out a cool quarter of a million dollars. Nuts, right?