On Friday, May 11, a cryptic but visually stunning teaser clip was released, signaling that Jay-Z had something up his sleeve.
As soon as the video went public, the speculation about what Jay was plotting began. Most of the assumptions were about either a new album or some type of new business venture, or maybe a concert. This news came on the heels of a good deal of Brooklyn Nets press (mainly surrounding the new logo), so perhaps it had something to do with the team. Whatever it was, it seemed as if they were being purposefully vague to keep people excited.