This Fast Company article bills George Lois as "the original Mad Man" and "advertising's original Bad Boy." I personally think he trends more Draper than Craig Mack, but sure. In any event, here's my favorite part of the article: "To create great work, here's how you must spend your time: 1% inspiration, 9% perspiration, 90% justification."
This half-baked ideas podcast is that 90 percent. Although come to think of it, since these ideas are half-baked, we probably could have topped out at 45 percent. Ideas we try to justify:
- Old Men Can't Jump (The Expendables’ casting director meets White Men Can't Jump)
- Shark Bite Body Modification
- Winnie Cooper Mini Cooper
- Demolition Party
- Self-Stacking Dishwasher
Listen to the podcast here: