|GRANTLAND.com: Hollywood Prospectus|
"In 2006, Jeremy Jackson — the buff, bronzed former Baywatch child star — couldn't imagine a world without MySpace. He was a single, underemployed actor in Los Angeles, an exhibitionist in need of an audience, and MySpace filled almost every need. He spent hours every day on the edgy social network, which was known as a pop music hub where artists such as Lily Allen and My Chemical Romance helped launch their careers. Jackson had more than a thousand 'friends.' He sold trucker hats and flirted with women. His profile page was decorated with Trojan Magnum XL condoms. He was the poster child for the MySpace lifestyle.
"But things changed.
"'I tried to cling to MySpace for a long time, hoping that someone there would come up with some idea to keep it alive," says Jackson, 30. 'But my assistants and business partners finally beat it into my head that it was a dead horse. It's done. It's a joke. If you do stuff on MySpace, you just look sad.'"