|GRANTLAND.com: Hollywood Prospectus|
"[W]e have a whole channel of videos that we produce: We have a show about art openings, we have an online soap opera … we have a show about undergrad college students. All this stuff takes a lot of time to put together. And we do get a lot of viewers for those shows. But then when I do something so stupid and simple as singing, like, one and a half verses of Selena Gomez's song with cornrows in my hair, it blows up on the blogosphere and we get, like, all these viewers. Part of it is, "Wow, I guess I just tapped into what they want!" You know, this pop, surface-level kind of thing, but done in a way where you feel like something else is going on. Or the fact that it's me doing it is like … fascinating to people, I guess."