On Wednesday, Marvel Films announced the director for Captain America 2: The Return of the Sepia-Stained Pectorals, due to be released in 2014. Make that directors: Brothers Joe and Anthony Russo were given the gig over fellow finalists Tim Story (Fantastic Four) and George Nolfi (The Adjustment Bureau). At first blush it may seem strange that the fraternal filmers responsible for the “Advanced Gay” episode of Community and the Arrested Development episode in which Jason Bateman and Will Arnett endeavor to track the seal that ate their brother’s hand would be given the keys to such an expensive, if retro, sports car. (The first Captain America made over $368 million worldwide in 2011. Take that, globalization!) But from a purely creative perspective, the Russos — whose previous feature credit was 2006’s failed bromance You, Me and Dupree — are actually an inspired choice. Their time on manic sitcoms like Happy Endings and especially Community provided opportunities to direct everything from bottle episodes to full-on paintball bloodbaths, and their zippy sensibilities are a good fit for the winking pop propaganda that made the first installment a surprising success. But there’s an equally clever business sense at play here as well. After dabbling with proven cinéastes for the opening chapters in their ever-expanding multiplex multiverse — Shakespearian Kenneth Branagh for Thor, '40s fetishist Joe Johnston for the first Cap, and aging swinger Jon Favreau for Iron Man — Marvel has turned to another medium entirely to find the talent capable of keeping the party going, and, more importantly, the costs down: television.