For 10 days, Grantland staff writer Rembert Browne is at the South by Southwest Festival in Austin, collecting stories while trying not to die.
Writing about a festival is always a difficult task, because if you're there, you care, and if you're not, there's nothing worse than absorbing the coverage. Because you're not there. This is especially true about South by Southwest, because instead of being a simple weekend, it clocks in at an aggressive 10 days.
Knowing this, and actively trying to not be the worst, I know it's crucial that only the most important things be reported on. The things that don't just matter to those of us currently in Austin. The things that matter to the entire world.
Things like the red carpet of the North American premiere of Spring Breakers.