On Friday, Memorial Day weekend will begin, Diddy and his family will commence another long summer of wearing nothing but white, and Men in Black III will arrive in theaters, marking the true beginning of Hollywood’s blockbuster season. After the catastrophic gambles, mild misfires, and historically overwhelming successes of, respectively, John Carter, Battleship, and The Avengers, we’ve finally made it to the months where nearly every movie has franchise aspirations and a genuine movie star (it’s not your fault, Taylor Kitsch!) in a lead role. It’s the moment when studios stop giving us what they think we want and start giving us what they hope we’ll tolerate.