Despicable Me 2 — Trailer 2 (July 3)
Silver: Despicable Me overperformed both in quality (it had much more heart than I’d expected) and at the box office, raking in $544 million worldwide. So a sequel was inevitable. I was OK with the first teaser being a plotless piece focused on Gru’s minions, the first film’s “breakout stars.” The goal of any megahit’s sequel teaser should be to successfully remind us moviegoers why we liked a film's brand so much in the first place. And by all accounts the previously released Beach Boys send-up succeeded. But for this second trailer to be singularly focused on the minions, reveal very little plot (so I guess aliens are in this one), and not once reference a voice cast that consists of Steve Carell, Al Pacino, Kristen Wiig, Miranda Cosgrove, Russell Brand, and Steve Coogan, well, it just feels like Universal is more focused on selling toys and merchandise tie-ins than on making and releasing a great movie. We soon shall see.