Despicable Me 2 — Trailer 2 (July 3)

Silver: Despicable Me overperformed both in quality (it had much more heart than I’d expected) and at the box office, raking in $544 million worldwide. So a sequel was inevitable. I was OK with the first teaser being a plotless piece focused on Gru’s minions, the first film’s “breakout stars.” The goal of any megahit’s sequel teaser should be to successfully remind us moviegoers why we liked a film's brand so much in the first place. And by all accounts the previously released Beach Boys send-up succeeded. But for this second trailer to be singularly focused on the minions, reveal very little plot (so I guess aliens are in this one), and not once reference a voice cast that consists of Steve Carell, Al Pacino, Kristen Wiig, Miranda Cosgrove, Russell Brand, and Steve Coogan, well, it just feels like Universal is more focused on selling toys and merchandise tie-ins than on making and releasing a great movie. We soon shall see.

A Note From Dan: There was such an overabundance of trailers this week, and we had such a good time last week crafting (used loosely) a single phrase for the latest Avengers trailer, that instead of skipping a few of these we thought it would be fun to go with a single-sentence review (also used loosely) of each one.

A Note From Rembert: We also thought it would be a fun social experiment to see Dan squirm as he attempted to condense his thoughts to a simple sentence. As for myself, I've never really written anything over 140 characters, so this is perfect.

Next week, the Trailers of the Week will return (with a vengeance). Same Bat Time, Same Bat Channel.

Men in Black III (May 25)

Silver: I don’t think Josh Brolin’s spot-on impression of Tommy Lee Jones is going to distract me enough from how old Will Smith looks.