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WE WENT THERE

Among the Booth Babes: A Visit to E3

By Emily Yoshida at
Frederic J. Brown/Getty Images

The Electronic Entertainment Expo, commonly called E3, takes place over the course of three days in two giant exhibition halls and a series of scattered booths in downtown Los Angeles. E3, despite its reputation as that other Southern California mecca for high-powered geekery, is a trade show, a place of business. People here are on the clock — no fans allowed! — indicated by the ominous placards outside every entrance forbidding anyone under 17, “including infants,” from entering. (Ya hear that, babies? No pre-blogging Resident Evil 6 for you!) Which is why it made complete sense for me, not only a first-time attendee but also someone who hasn’t owned a game console since my Final Fantasy VII days on the original PlayStation, to try to take it all in over the course of what was essentially an extended lunch break.

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