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OPPOSITE OF SOFT

At Last, Justin Timberlake Made a Rap-Rock Video

By Molly Lambert at

JUSTIN'S BACK! JUSTIN'S BACK! Justin's back … Oh. He's brought rap-rock back with him. I could've sworn the Red Hot Chili Peppers still had that covered. Just when JT's accumulated all that goodwill from being decent in the summer comedies he keeps avoiding music for he has to go and do something like this. It's not indefensible (I am going to try to defend it). He's promoting fellow Memphis natives' band FreeSol, signed to his imprint label Tennman Records. His presence in their video does more to raise their profile than any other endorsement could. Rapping is by far not the most embarrassing thing Justin Timberlake has ever done. He was more embarrassing during every minute of 'N Sync (and don't forget about The Love Guru). This is also not that bad of a cameo compared to his wan backup turn on The Black Eyed Peas' insipid "Where Is the Love?" However it would certainly help out here if Timberlake were any good.

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