Pepsi, Cindy Crawford
Bill Simmons: This is my favorite Super Bowl commercial ever. Back in 1992, I desperately hoped it would start a trend of big brands using smoking-hot women to strut in slow motion while purchasing their products, a trend that should have started back in the mid-1980s when Tawny Kitaen was rolling around on top of David Coverdale’s Jaguar in the “Here I Go Again” video (even if that wasn’t an ad). Every television ad has one goal: to make us stop whatever we’re doing and keep watching the ad until its completion, while also noticing whatever product is being pimped (and maybe even subconsciously wanting to use that product). I’d argue that this Pepsi ad accomplishes that. Seeing Cindy in slow motion in her prime almost made me like Pepsi, a product that I’ve hated over the course of my life more than any product other than Heineken. Cindy didn’t spark a glut of commercials with smoking-hot women strutting in slow motion for no real reason whatsoever, but maybe there’s still time. I just hope Heineken doesn’t try this idea with Kate Upton.