If you're anything like me, you hear the word "guild" and you start thinking about ancient, secret societies of blacksmiths, and then you start thinking about a sweaty dude in an apron slamming a giant hammer into an anvil amid a hail of sparks, and then you start thinking about hammers in general, and then you start thinking about how surprising it was that the movie Thor slayed as hard as it did. And so if you are anything like me, you are an idiot, and you should wipe all that from your brain, because right now we're talking about the Writers Guild Awards, a.k.a. the WGAs, which in actuality have really very little to do with sweaty dudes in aprons.

Big news in the world of mid-level to high-level cameo spots! First up: Justin Bieber continues his grand tour of every single conceivable corner of the pop-culture universe, having just taped a voice spot for The Simpsons. The news broke via that seminal fourth-estate institution, Justin Bieber's Twitter: "just did a voice over for the SIMPSONS!!! #swaggy," Bieber tweeted today, then deleted. Afterward, Simpsons executive producer Al Jean confirmed to EW that J.B. would indeed be stopping by Springfield for the show's 24th season: "He tries to get into a talent show that Bart is playing piano in and they won’t admit him. Draw your own conclusions." Also: "It’s a cameo, but all of his fans should watch every minute of the show, before and after he’s on.” That would be very #swaggy indeed!

As Portlandia begins its second season tonight, part of me wonders if it is the pinnacle of hipster-bashing video comedy. As a sharable meme, hipster bashing might have outlasted its natural life cycle, but Portlandia continues to provide a high level of cultural commentary thru parody. As much as I’d like to dismiss it, the show doesn’t just say, “Look at these effing hipsters” — it instead makes you wonder, “Will we ever escape from the hipster as a widespread cultural phenomenon [via escaping from ourselves]?”