With Labor Day in the rearview mirror, it’s time to focus on the main business of the fall:
school football television! All week, Grantland will be previewing the new TV season, one network at a time, and evaluating the first efforts of each incoming freshman. Today: NBC.
Not losing isn’t necessarily the same thing as winning. Despite all the chaos, change, and Chelsea marring what proved to be an inauspicious debut for entertainment chief Bob Greenblatt, NBC didn’t finish the 2011-12 television season in last place. Well, OK, it did — but that’s only if you count all of the viewers. If you pour yourself a healthy tumbler of Canadian Club and consider the situation only as an advertiser, then NBC actually bested ABC in the sexiest of relatively meaningless demographics, 18-to-49-year-olds. Screw you, ABC! Enjoy life in the basement! The Peacock flies again!