When the same story is being developed into two different movies, there are pros to being first out of the gate. For instance, if the audience has only limited interest in the story, they might see yours just to get it out of the way and then skip the second; your movie gets to set the standard against which the next is compared; some people might see trailers for the second movie and think it's just yours coming out on DVD or something.
Of course, these are pros in a vacuum. Jobs happens to be the version of Steve Jobs's life story that was not written by Oscar-winning scribe Aaron Sorkin, and not based on Walter Isaacson's well-regarded biography, but that does star someone who made his name on That '70s Show.
Jobs covers a limited amount of Steve Jobs's life — his college years, his struggles setting up his company and making it a success, and then, after a jump forward, his triumphant return to it in the late '90s. So if you've always wanted to see those moments in a great American's life performed by a former male model who now makes a living telling dick jokes opposite Jon Cryer, give Jobs a rent!
In the two weeks since our last post, a glut of trailers flooded the Internet, some good, some bad, some in between. So in an effort to be as thorough as possible and dedicate at least a few words to these cinematic appetizers, we reached way back into our arsenal of gimmicks to bring back the “One-Sentence Trailer Reviews.” Like last time, one of us had an easier time sticking to the plan than the other. (Guess who?)
Rembert and Dan
Now You See Me (June 7)
Silver: I had no idea Now You See Me existed, but after watching the trailer for this Prestige/Ocean’s Eleven/Robin Hood/Social Network/Batman Begins mash-up, it has quickly jumped to the top of my 2013 “must” list.
Browne: The only item on my "things that really don't exist" list that tops zombies and owls is magic. NEXT.
The writers responsible for The Smurfs — David Stem, David Weiss, Jay Scherick, and David Ronn — will be back for Smurfs 2. In fact, because the live-action/CGI combo thing takes so long to produce, they’ve already turned in a draft of the screenplay for the 2013 sequel. People hoping for topical political humor are probably out of luck. Grade: C [HR]
Sarah Silverman’s working on a new show — about a woman re-entering single life after a decade long committed relationship — and ABC, NBC, and FOX all want it. Also, it’s being produced by Ron Howard’s Imagine TV, and Howard is apparently so into the concept that he’s tagging along to pitch meetings. Can they just make a show about Ron Howard and Sarah Silverman in pitch meetings? Grade: B+ [Deadline]