A few days ago, photos surfaced of Jay-Z in a shirt emblazoned with the new logo for the Brooklyn Nets. Despite his very public ownership of a very small stake in the NBA franchise, there was reason for skepticism: mostly, the insignia appeared as if it were designed in MS Paint by Canal Street bootleggers. One expected a CD-ROM pre-loaded with 1,000 free hours of AOL to tumble out of Jay-Z’s pocket.
On Monday, the unfamiliar Nets logo was disappointingly confirmed as the genuine article. Shooting for aggressive simplicity, the stark logo — a “B” inside a basketball, topped by the word “NETS” — has a simple black-and-white color scheme. Outside of the vague “B,” there are no visual markers to indicate the team hails from Brooklyn. In comparison to NBA logos from the past, it resembles the emblem used by the Rochester Royals, a franchise that later leapfrogged across America until majestically morphing into the Sacramento Kings.