RAPPERS AND BALLERS
LeBron's Career Trajectory As Told By Rappers
Earlier this week, Nike announced LeBron James’ new shoe, the LeBron 9. Retailing at $170, the sneaker will go on sale in October, when it will promptly — well, what? In the offseason of his discontent, does James’ brand still move product like it used to? Nike surely has bundles of market research detailing exactly how key demographics’ consumer relationships with LeBron might have changed after The Decision and Miami's NBA Finals collapse. They could have saved some money, though, and asked hip-hop.
