Via the KingJames Instagram feed. Genuinely asking here. On one hand, I guess you get a high vantage point of the swimming action. And one would think, up in the nosebleeds, there would be less kerfuffle over the best basketball player in the world attending a swim meet. On the other hand, you're the best basketball player in the world, attending a swim meet. Why not go front and center with a big, foam "We're #1" finger and go crazy for Missy and Phelps, front and center. Plus, everyone loves the smell of chlorine in the morning! Smells like victory.