|GRANTLAND.com: The Triangle|
Front Row Marketing Services ... figures the annual cost to companies to place their logos on uniforms would range from $1.2 million to $7.5 /million per year ... President Chris Lencheski [says,] "There is a marked difference on the return, depending on where a patch might be," he says. "And is it a 3-inch-by-3-inch patch? Or is it a 3-inch-by-3-inch square, and your logo can fit inside that area?" A study by Horizon Media last year put the annual value of the television exposure of the space across an NBA jersey’s chest in a range from $4.1 million for the L.A. Lakers to $300,000 for the Minnesota Timberwolves. [IMG’s David] Abruytin ... says those numbers are probably low. He estimates the Lakers could fetch $10 million to $15 million per year. Abruytin ... point[s] to European soccer, where marquee clubs, such as Manchester United, get more than $30 million a year for uniform deals.