I didn't even know where it came from. Was there an official announcement? Did someone break the news? It turned out it was Richard Deitsch. But all I knew at the time was that one minute Twitter was bubbling along peacefully and the next it had turned fluorescent purple and started belching out smoke and then helicopters were circling and a CNN anchor was talking about "spent fuel rods" and underground pools and evacuation orders. And the thing that did this to Twitter was the news that noted March Madness–intensifier and screamer of screams Gus Johnson was being groomed to be Fox Sports's leading commentator during the 2018 World Cup.

Soccer fans were elated. Soccer fans were enraged. Soccer fans had opinions and they were airing those opinions in all caps.