Every NBA team starts a home game the same way: by announcing the visiting team's starting lineup, then turning out the lights and cranking a song that's either hip-hop happy or gratuitously goose-bumpish (like Phil Collins' "In the Air Tonight"). Within seconds, a JumboTron highlight-video launches with a dopey slogan like "Our Time Is Now" or "Rise Up." It's crammed with awkward close-ups, dunks and alley-oops, as well as players muttering things like, "This is our city" and "Let's do this." The video almost always ends with the team's best player staring into the camera and screaming, "AHHHHHHHHHHH!" or "LEMME HEAR IT!!!!!!!!" Then, the lights turn back on and they introduce their starting five.
How did this become the blueprint for starting an NBA game? I have no idea. But any franchise lacking a good-enough "LEMME HEAR IT!!!!!!!!" guy needs to decide something: Should it finish the video with a barrage of dunks, or with its by-default best player screaming as the closer even though he's not really a star? Deep down, the team knows this decision symbolizes everything. You can't win without a legitimate "LEMME HEAR IT!!!!!!!!" guy; pointing this out in the opening video is almost counterproductive. That's what made it so interesting when, on Opening Night against the Celtics last October, the Cavaliers embraced their LeBron-less plight. Their video ended with Mo Williams screaming incoherently and turning into a fireball. The subtext?
This is our best player. It's Mo Williams. We just wanted to prepare you guys now.1
In Hollywood, that Mo Williams dilemma hangs over everything. They make too many movies and don't have nearly enough stars. That's a problem. Their solution is to "create" stars, leading to a bigger problem: They're effectively forcing actors like Chris Evans and Ryan Reynolds down our throats like big clumps of broccoli. Why not worry about finding quality scripts and making quality movies instead? That would require real work and real ingenuity. It's much easier to make superhero movies, sequels, anything with aliens, anything with the world about to blow up, and anything that could carry "3D" in the title. That's how we arrived to a point in which the following two facts are indisputable.
Fact: People believe Will Smith is the world's biggest movie star (even though he doesn't make great movies).
Fact: People believe Ryan Reynolds is a movie star (even though he isn't).
That's all you need to know about Hollywood right now. Everyone is complaining about the quality of this summer's movies (probably the worst ever), this year's Oscar race (potentially the most ghastly in years) and a general lack of imagination by the studios (it honestly feels like they gave up), but really, everything comes back to Will Smith and Ryan Reynolds.
Let's tackle Reynolds first. When Green Lantern badly underperformed last weekend, it shouldn't have been surprising, because Reynolds isn't a movie star (despite Hollywood's best efforts to convince us otherwise). You know how I know this? We just spent the past 10 years compiling evidence that said, emphatically, "Ryan Reynolds can't carry a bad movie." Or, really, any movie.
Don't worry, this won't turn into an "I hate Ryan Reynolds" rant.2 I actually like Ryan Reynolds. This isn't his fault. Other than his dreadful "Amityville Horror" remake, I can't remember watching a Reynolds movie and thinking it failed specifically because of him (you know, the opposite of how I feel during every Luke Wilson movie). Compared to his peers in the secretly valuable Matthew McConaughey All-Stars — a.k.a. guys who star in movies that are guaranteed to end up showing on an airplane, whether it's a generic action romp, a gross-out comedy that's neither gross nor funny, or any type of romantic comedy involving a career-driven woman who lies to everyone around her to find herself a man —I would take Reynolds over Ashton Kutcher, Patrick Dempsey and Aaron Eckhart.3 He's the most versatile half-decent actor out there, and I swear that wasn't a backhanded compliment.
A case could be made that Reynolds simply had bad luck, a bad agent, or both. Switch him with Cooper in The Hangover and what happens? It's the exact same movie, only with Reynolds getting the subsequent career bump instead of Cooper. His best performance happened as part of an ensemble cast in 2009's Adventureland, a quality dramedy that tanked despite excellent reviews. His most successful movie was 2009's The Proposal, a Sandra Bullock vehicle from beginning to end (and the one that established her as the Nolan Ryan of rom-coms). He's never carried a quality movie that succeeded unless you want to count the aptly named Definitely, Maybe, which was well-received but made barely enough money to cover its budget.
Reynolds has three things going for him: he's likable and handsome; he dated and married Scarlett Johansson at the peak of her buxom powers (getting a nice Us Weekly career boost out of it); and he works in an industry that doesn't have nearly enough leading men. The third point matters the most. I'd compare the "leading man" position to the NFL's quarterback position — we need 32 starting QBs every year regardless of whether we actually have 32 good ones, just like we need 40 to 45 leading men every year regardless of whether we have 40 to 45 good ones. That makes Reynolds someone like Alex Smith: He's a no. 1 draft pick, he has all the tools, you can easily talk yourself into him being good and then, six games into the season, you realize that you're not making the Super Bowl with Alex Smith.
Here's where sports and Hollywood diverge: In sports, we're constantly assessing everything from both a small-picture and big-picture standpoint.4 Success is measured through wins and losses, playoff games, conventional statistics and advanced metrics that become more complicated every month. If you believe Jose Bautista is having a better 2011 season than Adrian Gonzalez, and I believe the opposite, there's a really good chance we can figure out an answer. In Hollywood, success is defined by awards shows, box office grosses, word of mouth and the fee for your next movie. That's it. You can't assess Reynolds by saying, "Wow, look at his OPS, it's a shit show!" or "Do you realize that Reynolds has been in the league for 12 years and he's NEVER made the playoffs?" Those measures aren't in place. We only have IMDb and Rotten Tomatoes, yet there's no real impetus to visit those sites unless you're a movie junkie or you're figuring out who just got naked in True Blood.
And then there's this
Any sports fan knows he or she will be in situations (at a wedding, at a bar, at work, wherever) in which they'll get into friendly arguments about things like "The Lakers should trade everyone but Kobe for Dwight Howard" and they'll sound like a fool if they're not prepared. That's the real reason we suffer through talking-head shows, sports radio and all the crap online — not just because we're addicted to being sports fans, but because we're trying to learn material to use later for our own benefit. Being a movie fan doesn't work that way. For example, I had an argument recently with my friend Lewis about whether Jim Carrey was still a movie star. Lewis said, adamantly, no effing way. I disagreed.
"You're wrong," Lewis said. "Look up his IMDb."
Uh-oh. Jim Carrey's past five movies were Fun With Dick & Jane, The Number 23, Yes Man, I Love You Philip Morris and this summer's Mr. Popper's Penguins. That's a six-year stretch of forgettability. I'm not less of a movie fan because it never dawned on me that Carrey had stopped being a movie star; by contrast, I WOULD be less of a baseball fan if I didn't realize that Derek Jeter had stopped being a baseball star. Not knowing about Jeter's struggles would embarrass me in any sports conversation, which can't happen, because dammit, that's how men communicate. Not knowing the ins and outs of Carrey's IMDb page? Who cares? When would that ever come back to haunt me?
Hollywood knows we're not paying attention, so they try to manipulate us into thinking Carrey is still a movie star by inundating us with billboards and commercials featuring his mug. After all, he still looks like Jim Carrey, right? Even if we reject the assault by skipping the movie in droves, the movie would have to bomb more brutally than the Situation at the Trump Roast for the star's career to be threatened. (A good example: Mike Myers after The Love Guru.) The truth is, most people don't know how to define a "movie star." Take Tobey Maguire: Unless his next movie has "Spider-Man" in the title, are people going out of their way to see it? Of course not. That means he's not a movie star. Jamie Foxx won an Oscar for Ray, but that didn't make him a movie star; he's just a famous person who acts and sings. Bruce Willis can't be a movie star anymore unless the words "Die" and "Hard" are involved. And yet, if you asked the average person if Carrey, Maguire, Foxx and Willis were movie stars, they would invariably say yes.
A good way to think about it: You know how 24 players make the NBA All-Star game every year? Those are the stars for that season. Just because Richard Hamilton made the 2008 All-Star team doesn't make him an All-Star in 2011. Things change. Careers go up. Careers go down. You pick another All-Star team. It's really that simple.
Of course, Hollywood can be confusing because someone can feel like an All-Star without ever having a good "season." Reynolds is the best example. His movie career started in 2001 with Finder's Fee, a straight-to-DVD thriller5 he made while starring in Two Guys, a Girl and a Pizza Place on ABC a show that was more successful than you remember, staying on the air even after they jettisoned the pizza place and renamed it Two Guys and a Girl.6 In 2002, he landed his first starring role, in National Lampoon's Van Wilder. The good news: It made money, earned decent Rotten Tomatoes audience reviews (78 percent!)7 and spawned an eventual sequel that nobody saw. The bad news: It wasn't that funny and ended up being sentenced to a lifetime of heavy edits on Comedy Central.
Our next five Reynolds movies: a supporting role in 2003's The In-Laws (a remake of the Alan Arkin/Peter Falk classic that never should have happened); a starring role in 2003's Foolproof (key words: "Canadian" and "straight to DVD"); a charming cameo in 2004's Harold & Kumar Go to White Castle (overshadowed by Neil Patrick Harris's career-rejuvenating cameo); a supporting role in Blade: Trinity (the last time anyone's seen Wesley Snipes in public); and then a starring role in a 2005 TV movie called School of Life (created to fool anyone flipping channels into thinking it was School of Rock).
By 2005, Hollywood liked Reynolds just enough that it gave him not one, not two, but THREE starring roles: the Amityville Horror remake (21 percent approval rating from the Rotten Tomatoes top critics); Waiting, an ensemble comedy about twentysomething waiters that desperately wanted to be a Dazed and Confused–like cult movie but never made it (24 percent); and Just Friends, which was basically Fat Harry Meets Sally (37 percent) and featured Reynolds wearing a fat suit on the poster.
To recap: Reynolds's "breakout" year featured him playing an obese guy, a waiter and a possessed husband. Jeez, how did that not work out? The big mistake was The Amityville Horror, which made money because it came out during the horror boom but still, explain to me how it's a good career move for The Likable And Handsome Ryan Reynolds to become possessed by a satanic house? That same role submarined James Brolin's career! Brolin ended up starring on Hotel and becoming Mr. Barbra Streisand because nobody could see him without thinking about him staring into a fire and fighting off the urge to chop up his family with an ax. And Reynolds's agent thought it was a GOOD idea to remake that movie?
Things didn't improve for Reynolds with 2006's release of Smoking Aces, a failed attempt to headline a Tarantino-like action movie featuring a cadre of name actors who thought they had signed up for that decade's Reservoir Dogs (and never saw the mushroom cloud coming). His next three movies grossed a combined $300,000 in America: The Nines ($63k), Chaos Theory ($237k) and Fireflies in the Garden (straight to DVD).8 Yikes.
Just when Reynolds's return to TV in Two Guys, a Girl and a Baby seemed imminent, his relationship with Scarlett heated up and reignited the whole "Ryan Reynolds is a movie star" story line,9 because if he's appearing in Us Weekly every other week, then dammit, that means he's a star.10 He quickly rolled off the best stretch of his career: Definitely, Maybe (a decently reviewed rom-com), Adventureland (his only movie that ever topped 70 percent with Rotten Tomatoes' top critics), X-Men Origins: Wolverine (made $179 million, although he was the fifth lead and critics savaged the film), an indie bomb called Paper Man (let's move on) and The Proposal (a smash hit for a rom-com). Again, that was the best stretch of his career.
Now, you're sitting there saying, "Wait a second, there has to be more. That couldn't have been the entire list of Ryan Reynolds movies." And you'd be right: In 2010, he released a movie about a truck driver being trapped in a coffin in Iraq called Buried. (It became a Sundance hit, but that's it.)11 That was followed by the Green Lantern Stinkbomb, with one more summer flick coming: The Change-Up, in which Reynolds and Jason Bateman switch bodies, with Bateman becoming a ladies' man and Reynolds becoming a family man, only both of them realize they had it better the old way, and Good God Almighty, I can't believe they're still making body-switch movies.
All in all, Reynolds starred in 20 movies over the past 10 years. Four went straight to DVD or premiered on TV. Another four made little to no money whatsoever. Of his 16 movies that were eligible for a "top critics" approval rating on Rotten Tomatoes, nine dipped lower than 30 percent; only three rose above 50 percent; and his average score was 36.3. These are the best "advanced metrics" we have for Hollywood, and really, we didn't need them to bang home the point that Ryan Reynolds isn't actually a movie star.
In his defense, you could say that about practically anyone. I believe there are 24 male movie stars right now, a funny number since that takes the NBA All-Star analogy full circle. But here's the list: Smith and Leo; Depp and Cruise; Clooney, Damon and Pitt; Downey and Bale; Hanks and Denzel; Stiller and Sandler; Crowe and Bridges; Carell, Rogen, Ferrell and Galifianakis; Wahlberg and Affleck; Gyllenhaal (it kills me to put him on here, but there's just no way to avoid it); Justin Timberlake (who became a movie star simply by being so famous that he brainwashed us); and amazingly, Kevin James.12 All of them can open any movie in their wheelhouse that's half-decent; if it's a well-reviewed movie, even better.
Look, I like Jeremy Renner, Josh Brolin, James Franco and Jesse Eisenberg. I really like Paul Rudd. None of them are movie stars at least not yet. And neither is Ryan Reynolds. But you knew that already.
None other than the great William Goldman disagrees with me. He believes that we have one movie star right now and only one: Will Smith.13 I find this depressing since these were Smith's past eight movies
Men In Black II
Bad Boys II
The Pursuit of Happyness
I Am Legend
That's nine years of work: one alien sequel, one buddy-cop sequel, two futuristic/apocalyptic action movies, one superhero movie, one romantic comedy and two overly sappy dramas. My favorite of those efforts, by default, was The Pursuit of Happyness. I'm a sucker for "father and son hit rock-bottom, bond, then eventually turn things around" movies dating back to Kramer vs. Kramer, and only because my parents got divorced and I spent two years living with my father in a Boston apartment, sleeping on a sofa bed, eating grilled cheeses and going to Celtics games. Throw an alien in there and I think I'd have the plot for Will Smith's next movie.
Goldman's argument is simple: He believes Smith is our only movie star because every one of his movies makes money. Lots and lots of money. If you trade for LeBron, you're guaranteed 82 games, 26 points, seven rebounds, seven assists and 50 percent shooting for every regular-season game, followed by a mysterious collapse in a huge playoff series. If you fund a Will Smith movie, you're guaranteed a $150 million worldwide gross minimum. It's impossible NOT to make money from Will Smith. He's a sure thing. He's foolproof.
Not even Leo DiCaprio can say that: Back in 2008, Leo released Body of Lies, a decently reviewed action movie with Russell Crowe that tanked at the box office ($70 million budget, $39 million U.S. gross). That was his next movie after The Departed and Blood Diamond, two critical and commercial hits that had seemingly vaulted him to Smith's level of bankability. Nope. If you swapped Will Smith for Leo in Body of Lies, the movie would have made at least $150 million worldwide. You know how I know this? Because I, Robot made $347 million, Seven Pounds made $168 million and I Am Legend made $256 million. Those movies all stunk. If I gave you those three Blu-rays for Christmas, you would regift them to someone you didn't like. Doesn't matter. Will Smith's movies make money.
The big question: Do his movies make money because he's Will Smith (and people simply enjoy seeing him on a big screen), or because he figured out some loophole in the Star System? His career choices these past two decades were, for lack of a better word, creepy. As if a computer program spit them out.
(Oh, wait that's basically what happened!)
True story: When Smith was trapped on the Fresh Prince of Bel-Air set in the early '90s, dreaming of starring in movies instead of selling Alfonso Ribeiro's jokes, Smith and his manager, James Lassiter, studied a list of the top 10 grossing films ever. Here's what Smith told Time Magazine in 2007: "We looked at (the list) and said, O.K., what are the patterns? We realized that 10 out of 10 had special effects. Nine out of 10 had special effects with creatures. Eight out of 10 had special effects with creatures and a love story."14
Pretty shrewd. Smith established himself as bankable with 1994's Bad Boys, then went right after that top-10 list, starring in 1996's Independence Day and Men in Black one year later. Those two films grossed nearly $1.4 billion worldwide. Will Smith was right. In a perfect world, Smith would have used that success to create the career that we would have wanted him to have. You know, a little like how DiCaprio does it: go make a big-ass movie in which you get to be a movie star (Blood Diamond), then an action movie (Body of Lies), then an artsy one (Revolutionary Road), then a weird one (Shutter Island), then a super-ambitious one (Inception), and the whole time, you're stretching yourself as an actor, working with talented directors and keeping your fans on their toes.
Will Smith had no interest in "stretching himself," just printing money. After those alien movies, he spent the next 12 years running the Hollywood equivalent of Dean Smith's "Four Corners" offense. He made an "action hero who gets framed and has to spend most of the movie sprinting" choice (Enemy of the State), another wacky science fiction choice (the excruciating Wild Wild West), a sappy period choice (Legend of Bagger Vance, also excruciating), then a calculated "I had to get in incredible shape for this biopic" choice (Ali, which should have been great but never got there, although I blame Michael Mann more than Smith). That was followed by Men in Black II and everything else above.
In that 2007 Time Magazine feature, he freely admitted to studying box office patterns much like Theo Epstein studies XFIP and BABIP, saying that he and Lassiter got together every Monday morning to look at "what happened last weekend, and what are the things that happened the last 10, 20, 30 weekends." Later in the feature, he unwittingly describes why the movie industry sucks so much:
"Movie stars are made with worldwide box office. You put a movie out in the U.S., and let's say it breaks even. Then the studio needs you to go around the world and get profit. Being able to get $30 mil in England, 37 in Japan, 15 in Germany is what makes the studio support your movies differently than they support other actors' movies."
Again, totally logical and totally depressing. Will Smith hasn't taken a chance since 1993's Six Degrees of Separation — his first major movie, by the way — and only because it doesn't make sense for him to take chances. He studied a system that spit out a certain outcome, then rigged his career to benefit from that outcome. Even in real life, he plays a character of sorts: Will Smith, the happy family man who handles the media spectacularly, doesn't flaunt his wealth, never says anything controversial and lacks any personal demons (at least none that we know about). If you were picking him apart, maybe you'd point to his Scientology connection (fair or unfair, there's a stigma that goes with it) and how he turned his children into self-sufficient brands (although he's not the first to do so).15 Neither damaged his career in any way. At least not yet.
When a Soho neighborhood rebelled against his monstrosity of a trailer this spring, Smith's reaction was fascinating: basically, "I thought you'd love having me here! I'm Will Smith! I can't believe this!" It's the way you would react if you believed your approval rating was unassailable. Which might be true.
See, people like Will Smith because he's never given them a reason not to like him. He would never play an evil cop like Denzel did (Training Day); he doesn't want us to see Evil Will Smith. He would never play someone trapped in a damaging 1950s marriage like Leo did (Revolutionary Road); he doesn't want us to think about Bad Husband Will Smith. Remember when Cruise released Magnolia and Eyes Wide Shut back-to-back, two of his rawest performances and the two single weirdest movies he ever made?16 Smith would never take a chance like that, much like Starbucks would never add grills to their stores and start flipping burgers and hot dogs. What's the point?
Just last month, a story circulated around Hollywood that Quentin Tarantino was desperately pursuing Smith as the lead for his next movie, Django Unchained, in which a freed slave teams up with a German bounty hunter to find his wife and ends up killing a bunch of plantation owners along the way.17 Supposedly the script is incredible. Supposedly Smith's agents at CAA, and even his manager, begged him to play Django. And supposedly, Smith turned it down. He didn't want to risk what he had. He didn't want people to meet Angry Slave Will Smith. He didn't want to mess with a sure thing.
So yeah, Will Smith might be our only movie star right now, but that says more about Hollywood's faults than anything else. Goldman once wrote that, in Hollywood, nobody knows anything. He was wrong. Will Smith figured out where Hollywood was going well before anyone else did. These days, it's all about making alien movies, superhero movies and sequels. Will Smith beat everybody there. He could see the future and the future sucked. You can't call him a failure because he accomplished exactly what he wanted to accomplish. But shouldn't his career have been better? Didn't he have a responsibility to push himself? Isn't that what good actors are supposed to do?18
I keep coming back to Six Degrees of Separation, the biggest gamble he ever made, when everyone doubted that the "Fresh Prince" could pull off a gay con artist in an indie movie. He pulled it off. Within that movie, Smith hits a couple of places that he hasn't hit since: It's a really good performance, a little like Leo in This Boy's Life (same year, by the way) in that you left the theater feeling like you just watched the seeds planted for a meaningful movie career.
Of course, there was a moment in the script when Smith's character had to kiss Anthony Michael Hall's character, only Smith refused. They edited the movie so that, as Smith leans in for the "kiss," we're seeing him from behind and hear a smooch only it never actually happened. Even at 25 years old, Will Smith was thinking ahead. He didn't want to film a scene that could be thrown back in his face later. Or, he was afraid to kiss a dude. Or, he knew he couldn't play anyone other than himself — as the past two decades have pretty much backed up — so kissing another man in a movie was impossible because he's Will Smith and Will Smith doesn't kiss guys. It's a totally inauthentic moment in a performance that, otherwise, was totally authentic.
If you think Pursuit of Happyness or Ali is Will Smith's defining performance, you would be wrong. It's Six Degrees of Separation. Everything is on display: his once-in-a-generation charisma, his acting chops, his sense of humor, his sense of the moment and, most of all, his self-awareness. He made Six Degrees to prove he wasn't just a rapper-turned-sitcom star, that he could actually act, that he cared about his craft. You know, as long as he didn't have to kiss another dude. It was a chance, but a calculated one. He never took another one. Now he's our one and only movie star, according to William Goldman. There's a lesson here.
Bill Simmons is the Editor in Chief of Grantland and the author of the recent New York Times no. 1 best-seller The Book of Basketball, now out in paperback with new material and a revised Hall of Fame Pyramid. For every Simmons column and podcast, log on to Grantland. Follow him on Twitter and check out his new home on Facebook.